A Bit Of JessFrench Plus-Size Fashion Blog

When Jessica, author of A Bit Of Jess contacted me with her inspiring idea of launching her plus-size fashion blog, I was more than game! This project started completely from scratch and the first steps consisted in creating a brand identity including logo, branding guidelines and social-media graphics.

Then, the self-hosted WordPress blog was set up, and clothed with a clean design destined to emphasize pictures rather than written content. The theme is fully customized and offers a responsive layout, image-hover effects and several other gimmicks making it easily navigable and unique at the same time.