The more I think about it, the more I believe Apple is facing a downfall. This is quite a harsh and unusual thing for me to say, especially given the fact that I used to be an Apple worshipper, and that my household is stuffed with Apple products, ranging from iPod over to iPad, iMac, MacBook, MacBook Air, MacBook Pro, iPhone 5, iPhone 6Plus, iPhone 5C. And when I say household, that designates only my partner and me, not an entire family – as you might have assumed from my previous enumeration of products.

I remember looking back at the sweet times when he and I were feverishly waiting for the next Apple release, absolutely in awe over Jobs’ Keynotes… and when the product finally came out, I can recall us furiously anticipating the FedEx guy that would come knock at our door to deliver our next most prized possession.

Don’t get me wrong: Apple is still great – in some aspects. The aesthetics and ergonomy of their products is unique, as is the fact that you can unbox literally any Apple product and use it without needing any kind of instruction manual. Also, don’t get me started on just how much better Apple is when you are – like me – into graphic and web design and operating Adobe on a Mac. The user experience on Windows will never get close to that, and Apple remains the leader and first choice where creative minds are concerned.

But have you noticed lately how Apple has lost its innovating touch? I mean, honestly, what’s so different between the iPhone 4 and the iPhone 6 apart from size and camera resolution? Is it really fair to ask customers to pay another $200 just because Apple decided to add a “+” or an “S” to whatever product they release next?

And really, however despicable Jobs may or may not have been before he passed away, the customer was always at the center of his visions. And now that he’s not there anymore, the customer is either required to pay extra, or to buy a new machine altogether. And this is me talking out of experience: most of my computers needed to be upgraded to the newest OS lately, otherwise I couldn’t install important security updates or use certain apps (like Chrome or … Adobe CS!). But most of my post 2010-machines didn’t even survive the update and now all they do is lag, lag, lag… It feels like my iMacs and MacBooks have been deliberately made obsolete, and I hate this. Especially since I know people who kept their old-generation iMacs and MacBooks for over 10 years before they finally thought they needed to change them! Now, it seems the lifespan for such a product is 3 years if you are lucky. Clearly, Apple has taken the direction of consumerism instead of customer-obession, and I believe this will bring this company to a downfall.

And well, let me ask the question again: where is still Apple innovating like they did only a couple of years back? The event that will best illustrate my point (and which also triggered this blog post) is Apple’s earlier Keynote on the iPad Pro, SmartKeyboard and Apple Pencil.

Okay… Let’s take this 1 by 1 and let me demonstrate just how ridiculous this is:

  1. The iPad Pro is just a slightly more up-spec version of any other iPad. Oh-kay…
  2. The Apple Pencil is a stylus. Sure, a sophisticated one. But these have been around for 10+ years. Oh, and did I mention that if you want to use this, you need to have the iPad Pro?
  3. And last but not least… the most outrageous thing about this is the so-called Smart Keyboard. Am I the only one who noticed that this is a pale copy of the Microsoft Surface that has been around for almost 3 years now, and actually MSFT’s biggest selling item? Where’s the innovation?!

Oh well, I guess the Times They Are A-Changing, as Steve Job’s favorite artist Bob Dylan likes to put it…